KKP Toronto - Downtown East

Marketing Collateral Design

Marketing Collateral Design examples
Marketing Collateral Design

Marketing Collateral Design

Enhance your sales and maintain your branding with consistent, creative collateral design.

Originally used to describe brochures and other printed materials developed to support the sale of products and services, marketing collateral today often encompasses printed advertising, mailers, business cards and other office stationery.

Given its importance to any business, organization or nonprofit, great graphic design for your sales collateral is paramount.

Collateral in the form of a business card, brochure or mailer offers an opportunity for you to make that all-important first impression with prospective customers. If the design fails to capture their attention, you may not get a second chance to make a positive impact. 

Creatively imagined across your collection of media, your collateral design must showcase your brand identity, hold the interest of key audiences, increase the perceived value of your offering and establish trust in your operation.

The best collateral design supports the sales process among potential customers. This is accomplished by an attractive presentation of features and benefits in text supported by photos or illustrations. It concludes with a compelling call-to-action that recommends a product purchase, service appointment, store visit or similar action on behalf of your reader.

Excellence in graphic design for collateral materials isn't always easy to achieve, but it is readily found — at KKP. Consistency counts. Our team of expert designers will help your branding remain reliably uniform across all forms of marketing collateral — from brochures to catalogues and more.

Whether creating new brochures and mailers for an upcoming marketing campaign, refreshing the look of existing materials, or beginning from scratch with an introductory postcard and trifold, rely on our graphic design and printing pros to create and produce the collateral you need to succeed. 

·         Advertising

·         Brochures

·         Business cards

·         Business stationery

·         Catalogues

·         Direct mail and postcards

·         Flyers

·         Presentation folders

·         Promotional campaigns

·         Sales and information sheets

·         Trifolds (i.e., rack brochures or pocket folders)

RELATED SERVICES

Our department has been using KKP for a number of years now. Not only is the work that they do of high quality but, more importantly, their service is outstanding. When I send questions to them with regards to my print jobs, I get responses in a timely manner. They are patient and understanding of all the questions that come at them. They are also willing to "think outside the box" with me. My best example is that we needed posters printed for 7 am on a Tuesday morning but the document that needed to be printed wouldn't be ready until Monday night around 9 pm. They worked with me to get my print job in hand when I needed it. I sent them the document on Monday night. One of their staff hopped into a taxi early the next morning and hand delivered the print job to me exactly when I needed it. I know that I can rely on them both in terms of the quality of their work and in terms of their impeccable customer service. I will continue to use their services whenever I have printing needs.
-Lee
Ryerson University
I really appreciated the efforts made to get our programs to us in time for show. You personally dropped them off at our location when the courier ordered did not arrive in time. Going above and beyond is indication of terrific customer service and you definitely did that for us.
-Joanna G
NBS