KKP Toronto - Downtown East

Personalized Mailings

Personalized Mailings examples
Personalized Mailings

Personalized Mailings

Personalize your mailers by name, graphics and special offer to drive greater response.

Today’s advancements in variable data printing (VDP) through KKP enable you to go far beyond “Dear Sir or Madam” to personalize your letters, postcards and other direct mail pieces.

Everyone appreciates it when they’re made to feel valued. And, if you address individuals within your target audience by name, recognize their interests and/or craft promotional offers specially for them, you’re apt to be well rewarded.

In a 1:1 Lab Case Study conducted by the Conference Board of Canada and published by Xerox Canada, direct mail response rates doubled with a relevant (i.e., personalized) campaign compared to a non-personalized effort.

Variable data printing makes it possible. You’ll create just one mailer. But, VDP allows text and graphics within the document to be customized according to your customer database — producing unique messages for each individual on your mailing list.

Using data you’ve collected on your customers and prospects, we’ll help you customize your messages to better appeal to each. Consider driving greater response for your next direct mail effort with personalized mailers from KKP that reflect: 

·         A recipient’s name or their company name

·         Special offers based on purchase history or other information you know about the customer

·         Varied photos or graphics based on each prospect’s age, gender or interests

·         Personalized QR codes and URLs (i.e., website landing pages)

RELATED SERVICES

Your company was very easy to deal with and very professional. I received responses quickly. I received the product with a very quick turnaround time. Thank you.
-Randa Z
CTM
Courteous, friendly, expedient and extremely competent. I have been working with Warren, Veronica and Dale for many years on various projects and their work not only impresses me, but also elevates the integrity of my own business.
-Paul M
BHY