KKP Toronto - Downtown East

Impact Marketing

Impact Marketing examples
Impact Marketing

Impact Marketing

Step away from the usual to stand out with impact marketing for mailers and more.

In a marketplace that’s overcrowded with communications competing for attention, impact marketing from KKP can help you stand out, connect one-to-one with your audience, and drive home your message.

Effective anytime, impact marketing is especially attractive for mailers, invitations and other printed materials you’ll need for product and service launches, grand openings and other special events.

Whether you’re a business, organization or nonprofit, think “outside the box!” For example, your next direct mailer need not be flat, smooth and rectangular. With impact marketing, we’ll draw upon our creative talents, design expertise and printing resources to create one that commands greater attention.

Nothing is off limits; everything is fair game. Unusual inks, papers, finishes, folds and more may provide innovation and inspiration for your item. The mailer could take the shape of something associated with your product or employ a coating that emphasizes a benefit.

For example, an accordion-fold on your square mailer might reveal the specialties of your pizzeria panel-by-panel. A grass-scented ink could prompt extra interest in your landscaping company’s lawn services. Or, a glittering metallic foil may attract attention to your jewelry store’s bridal selection.

At KKP, your opportunities for impact marketing are affordable and limitless! When creating and printing your mailers, invitations and other marketing materials, look to us for innovative designs that may include any one or several of these techniques:

·         Angled cuts and step tabs

·         Coatings and spot coatings: glitter and UV

·         Debossing and embossing

·         Die-cuts

·         Dimensional inserts and pop-ups

·         Edges: deckle or feather

·         Foil stamping: bronze, gold and silver

·         Foldouts

·         Inks: glow-in-the-dark, high-gloss, metallic or scented

·         Laser cutting

·         Smooth and textured finishes: grit, matte, sandpaper, suede or velvet

·         Special folds: accordion, double-gate, French or other 

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It was a last minute order and you surpassed my expectations ' and accommodate my needs and timeline
-Mathieu B
WJA
Our department has been using KKP for a number of years now. Not only is the work that they do of high quality but, more importantly, their service is outstanding. When I send questions to them with regards to my print jobs, I get responses in a timely manner. They are patient and understanding of all the questions that come at them. They are also willing to "think outside the box" with me. My best example is that we needed posters printed for 7 am on a Tuesday morning but the document that needed to be printed wouldn't be ready until Monday night around 9 pm. They worked with me to get my print job in hand when I needed it. I sent them the document on Monday night. One of their staff hopped into a taxi early the next morning and hand delivered the print job to me exactly when I needed it. I know that I can rely on them both in terms of the quality of their work and in terms of their impeccable customer service. I will continue to use their services whenever I have printing needs.
-Lee
Ryerson University